Dvorjančanský will work directly under José Perdomo, the vice president for residential customers, and will be responsible for marketing voice and data services for residential customers, services for the small office home office (SOHO) segment, commercial planning, product management, and loyalty programs. He will also be responsible for marketing services for households such as high-speed O2 Internet and digital O2 TV. He comes to Telefónica O2 from the Deutsche Telekom group, where he spent 11 years in top management positions in business and marketing. He was executive vice president of the marketing division of telecom T-Mobile Czech Republic and held the same position in T-Mobile Germany. As part of his international activities, he was also a member of the supervisory board of T-Mobile (UK) and a member of the European management board of T-Mobile group. Dvorjančanský joined Deutsche Telekom group after being business director of cosmetics firm Coty Česká republika. He is a graduate of the Czech Technical University in Prague (ČVUT) and the Grenoble Institute of Technology (GIT) in France. He then earned an MBA through Thunderbird’s Executive MBA-Europe program in Prague.